Latest Thinking
Latest thoughts, strategies, and actionable advice on digital marketing.
From Fitness to Podcasting: Jason Wilson on Building Community, Connection & Opportunity
In this episode of Your Social Media Compass, Jaclyn Baker sits down with Jason Wilson for a wide-ranging conversation about entrepreneurship, podcasting, relationships, fitness, mental wellness, and the power of building genuine communities.
Why Great Brands Don’t Just Post - They Build a Digital Presence
Posting on social media isn’t enough. Discover how SEO-friendly content, social media, thought leadership and newsletters can work together to build a stronger digital presence.
How to Release Stress, Find Inner Peace & Reset Your Mind and Body with Mark Young
What if overcoming stress and finding inner peace starts with listening to your body not just your mind?
Social Media Tips for Business Owners Who Don’t Have Time to Be on Social Media All Day
Social media doesn't have to be complicated. Here are 10 simple, practical social media tips to help business owners build their presence, reach customers, and get more from their content.
How to Trust Yourself When Outside Voices Get Loud
Dr. Toni LaMotta calls herself the Inner Compass Coach because she helps people hear that voice again. Her perspective is unusually personal. Before becoming a minister, author, speaker, and coach, she spent 16 years in a convent and took a vow of obedience.
The Future of SEO, AI & Web Design with Martin Vassilev
In this episode of Your Social Media Compass, Jaclyn sits down with Martin Vassilev, founder of OttawaSEO.com to talk about his unconventional journey through SEO, web design, entrepreneurship, and AI.
Social Media Marketing for Small Businesses in Toronto: How to Turn Followers Into Customers
Looking for social media marketing in Toronto? J Baker Media helps Toronto small businesses create engaging content, build their brands, reach customers, and generate leads.
Why Your Business Needs a Social Media Marketing Agency in 2026
Social media has become one of the most important places for businesses to build their brand, connect with customers, generate leads, and stay competitive. But simply posting on Instagram, Facebook, LinkedIn, or TikTok is no longer enough. Successful social media marketing requires strategy, cons…
Top Social Media Marketing Strategies for Toronto Businesses
Running a business in Toronto means competing in one of Canada’s largest and most active markets. Whether you’re a contractor serving the GTA, a restaurant downtown, a professional service firm in North York, a retailer in Etobicoke, or a growing company in Vaughan or Mississauga, potential custo…