Latest Thinking
Latest thoughts, strategies, and actionable advice on digital marketing.
Social Media Marketing in Toronto: How to Build a Strategy That Actually Grows Your Business
For businesses in Toronto, social media has become much more than a place to post updates. It’s where potential customers discover brands, research businesses, compare options, read reviews and decide who they want to work with. But simply being active on Instagram, LinkedIn, TikTok, Facebook or…
Filmmaking in the Age of AI: Creativity, Connection & Career with Franco Galvan
In this episode, filmmaker Franco Galvan shares his journey from studying multimedia production to building a career in Los Angeles’ competitive film industry. Franco reflects on the importance of having a strong support system, finding mentors, maintaining a positive mindset, and building meanin…
Reimagining Remodeling: How AI Is Transforming Pre-Construction Planning | Jeff Esposito
Most remodelers don’t have a lead-generation problem, they have a consultation and pre-construction problem. When customer decisions, jobsite conditions, layouts, selections, scope, and pricing information are scattered across different people and systems, projects slow down, preventable mistakes…
Is AI Killing Social Media? The Truth Every Business Owner Needs to Hear
Artificial intelligence is changing social media faster than ever but is it actually helping businesses grow, or making it harder to stand out? Listen Here: https://podcasts.apple.com/us/podcast/is-ai-killing-social-media-the-truth-every-business/id6796060751?i=1000779893550 In this episode of Yo…
How AI Is Changing Taxes, Publishing and Business With Peter Reilly CPA
In this episode, I sit down with writer, tax expert, and founder Peter Reilly to discuss how AI is transforming the accounting industry, simplifying complex tax regulations, and helping businesses make smarter financial decisions. We also explore Peter’s 30+ years in publishing, the evolution of…
Why Your Content Isn’t Converting Into Clients
In this episode of Your Social Media Compass, Jaclyn Baker breaks down one of the biggest challenges business owners face on social media: creating content that gets attention but doesn’t generate clients. Listen Here: https://open.spotify.com/episode/3geWTHwwHuTV3WWA1rQmWy?si=0V_n4h2rR_eW4PEuMzg…
The Biggest Social Media Mistake Businesses Keep Making
In this episode of Your Social Media Compass, Jaclyn Baker explores one of the most common reasons businesses struggle to see results on social media. While many believe social media simply doesn’t work, the real issue is often the strategy behind the content. Jaclyn explains why treating social…
Business Owners: Stop Feeling Overwhelmed and Start Thriving
In this video, I address a common challenge faced by business owners: the significant founder stress and work stress that can arise as companies experience business growth. Many entrepreneurs find themselves overwhelmed by business operations and constant decision making behind the scenes. I disc…
Forget Viral Trends | Build Your Real Audience Instead
In this video, I address a common belief in social media growth: that you must play the game by posting what performs well and participating in internet trends to grow a big audience. We’ll explore why this isn’t always accurate and discuss effective social media strategy. This discussion provide…