In this episode of Your Social Media Compass, Jaclyn Baker explores one of the most common reasons businesses struggle to see results on social media. While many believe social media simply doesn’t work, the real issue is often the strategy behind the content.
Jaclyn explains why treating social media like a digital billboard leads to low engagement and missed opportunities. Instead of constantly promoting products and services, businesses should focus on creating content that educates, entertains, inspires, or solves problems for their audience.
Listeners will learn:
- Why valuable content consistently outperforms promotional content.
- How building trust leads to more sales over time.
- The importance of the 80/20 rule, where 80% of content provides value and only 20% focuses on selling.
- Practical content ideas that encourage engagement and strengthen customer relationships.
- A simple exercise to evaluate whether your current content is truly capturing your audience’s attention.
Whether you’re a business owner managing your own social media or looking to improve your marketing strategy, this episode offers actionable advice to help you create content people actually want to see.
Key takeaway: Stop asking, “What do I want to promote today?” and start asking, “What would genuinely help my audience today?” That’s where meaningful engagement and long-term business growth begin.
