Latest Thinking
Latest thoughts, strategies, and actionable advice on digital marketing.

Scared of Public Speaking? Here are TJ Walker’s Expert Tips
In this episode of Your Social Media Compass, host Jaclyn Baker welcomes guest TJ Walker, an expert in communication skills and personal development. Walker, with a rich background in training high-profile clients like presidents, prime ministers, Nobel Prize winners, and athletes, discusses his…

How to Age Confidently And Live an Extraordinary Life With Stephen Hobbs
In this engaging episode of Your Social Media Compass, our host Jaclyn Baker sits down with Stephen, a lively 71-year-old YouTuber from just west of Calgary, Alberta. Stephen, who guides others on “aging confidently” through a concept he calls the “legacy lens,” shares his mission to help older a…

Exhausted To Energized With Robyn Engelson
In this episode of Your Social Media Compass, host Jaclyn Baker is joined by Robyn Engelson, founder of Impact to You, an energy solutions coach dedicated to helping people transition from exhaustion to feeling fully energized within 90 days. Robyn shares her inspiring journey: after being diagno…

Leveraging Threads to Build Brand Visibility With Hayden Cashion
In this episode of Your Social Media Compass, host Jaclyn Baker sits down with Hayden Cashion, founder of Cashion Marketing and co-founder of Modern Marketing Certificate. Hayden shares insights into his journey running a digital ad agency and an educational program for budding marketers, explain…

Creating a Strong Leadership Team With Ben Jayson
In this episode of Your Social Media Compass, host Jaclyn Baker is joined by Ben Jayson, an EOS implementer specializing in strengthening leadership teams within organizations. Ben shares how he helps companies achieve alignment, accountability, and openness through vision, traction, and a health…

The Secret To Success on LinkedIn With Hannah Kim
In this episode of Your Social Media Compass, host Jaclyn Baker is joined by LinkedIn expert and Social Pursuit founder, Hannah Kim. Together, they discuss strategies for maximizing LinkedIn’s potential, especially for C-level executives, lawyers, and other professionals looking to lead in their…

No Matter Where You Are – You’re in a Crowded Market With Chris Roussakis
In this episode of Your Social Media Compass, host Jaclyn Baker sits down with Chris Roussakis of Phantom Productions. Based in Ottawa, Canada, Phantom Productions is a film and animation studio with a unique advantage, it’s a sister company to an ad agency. Chris shares how this setup allows them…

Introducing Sarah Turner: Co-founder and CEO of CeraThrive – A Neurotechnology Company
Start Thriving: Simple, safe, and effective Red Light Therapy to improve your Gut – Brain’s performance at home in just 10 minutes a day About Sarah: Science research background and an inquisitive mind with the ability to communicate scientific ideas with a passion. I am interested in all aspects…

Never Underestimate The Power of Word of Mouth Marketing: Robert Kohler
Hello, everybody, and welcome back to Your Social Media Compass. My name is Jaclyn Baker and I’m very excited to be here with my friend Robert Kohler. He’s awesome. He’s great. He’s super nice. And I’m excited for you to learn a bit more about him, and his company So we’re just going to dive…
