Latest Thinking
Latest thoughts, strategies, and actionable advice on digital marketing.
Building a Business with Authenticity: Insights from Luke Redhead
In this episode of Your Social Media Compass, host Jaclyn Baker sits down with personal branding expert Luke Redhead to explore how authenticity can transform online businesses. Luke shares his journey, from struggling in his early years to helping others build lifestyle-first businesses that ali…
The Marketing Blueprint for New Entrepreneurs: Insights, Strategies, and ROI With Manu Shandal
In this episode, we dive deep into the essentials of marketing for entrepreneurs transitioning from the corporate world. Starting with the basics of incorporating a business and building a business plan, we discuss why establishing a strong marketing presence is non-negotiable. From websites and…
Leadership, Coaching, and LinkedIn Success with Naresh Chandra
In this episode of Your Social Media Compass, host Jaclyn Baker sits down with Naresh Chandra, a Toronto-based leadership coach and advocate for inclusive leadership. Naresh shares his journey of becoming a recognized leader in the coaching space, including his designation as one of the top 15 le…
Introducing Rosie’s Roadshow With Zoë Share And Amy Altwerger
Host Jaclyn Baker welcomes listeners back to Your Social Media Compass and introduces her two guests, Amy and Zoe, co-CEOs of Rosie’s Roadshow. The conversation dives into their journey of building a business that addresses the needs of the aging population, caregivers, and animal lovers while fos…
Being Authentically You On Social Media With Nia Patel
In this episode, host Jaclyn Baker welcomes Nia Tell, a social media executive at TBH Talent, an influencer marketing agency in the UK. Nia shares insights about her career journey, starting from building her personal brand on LinkedIn during university to landing her first marketing job and ulti…
Let’s Chat Health and Wellness With Derek Anderson
In this engaging episode of Your Social Media Compass, host Jaclyn Baker sits down with Coach Derek Anderson, founder of Elevate Performance Group. Derek shares his journey from starting as a kinesiology student at 18 to building a career focused on holistic health and wellness for employees in s…
You Are One Failure Away From Success With Dan Cosgrove
In this episode, Jaclyn Baker and Dan Cosgrove dive into the journey of overcoming fears and embracing imperfections. They discuss the benefits of creating videos as a form of practice, especially for those looking to improve their public speaking skills. While nerves are a natural part of public…
Everything You Need to Know About Optimizing Your Google Business Profile With Marilyn Jenkins
In this episode of Your Social Media Compass, host Jaclyn Baker welcomes Marilyn Jenkins, founder of IMG Media Group and LA Marketing Zone, to discuss optimizing Google Business Profiles for local businesses. Marilyn, a seasoned digital marketer with decades of experience, explains how her agency…
The Future of AI Featuring Tariq Alinur
In this episode of Your Social Media Compass, host Jaclyn Baker welcomes Tariq, the CEO of BrainCX.ai to discuss the exciting advancements in conversational AI. BrainCX.ai’s platform enables brands to connect with their customers using a natural, human-like voice AI, designed to streamline tasks…