Latest Thinking
Latest thoughts, strategies, and actionable advice on digital marketing.

Unlocking Success – How to Work With Influencers
Today we’re going to be chatting all about influencers and more specifically, how to find them and work with them and get more promotional, um, materials for your business. So let’s dive on in, shall we?

Declutter Your Feed: Tips for a Clean, Curated Social Experience
So today we’re going to be talking all about how to keep your social media pages clutter free.

Unlocking Growth: Proven Strategies to Boost Your Social Media Followers
Hello there everyone, and welcome back to Your Social Media Compass. My name is Jaclyn Baker and I’m your host. Thank you so much for taking the time to join me here today. Today we’re going to be talking about the age old question we get all the time, and that is how to get…

Finding Your Frequency with Chris DeMassa of TradeMark Express
On this episode of Finding Your Frequency, your hosts, Chris Budihas and Jaclyn Baker, sit down and tunes in to conversations with some of the best and brightest creators, influencers, and entrepreneurs that Jacksonville has to offer. Today, Chris and Jaclyn brings Chris DeMassa of TradeMark Expr…

Top Social Media Trends for 2024: What to Expect and How to Prepare
At J Baker Media, we’ve analyzed the latest data and industry insights to bring you the top social media trends for 2024. Here’s what to expect and how you can prepare your business for these changes. 1. Rise of Short-Form Video Content Short-form video content, such as TikTok clips, Instagram Re…

Local vs. Global: Crafting a Social Media Strategy for Toronto Businesses
Should Toronto-based businesses adopt a global approach to their social media strategy, or is a locally focused strategy the key to success in this vibrant city? At J Baker Media, we understand the intricacies of Toronto’s market and the significance of tailoring social media strategies to match…

Building a Strong Brand Identity on Social Media
In the digital era, social media is not just a platform; it’s a significant landscape where brands live and breathe. Establishing a strong brand identity on social media is crucial, as it’s often the first point of contact between a brand and its potential customers. Statistics underscore the imp…

Unleash the Potential: How to Boost Your Facebook Followers in Toronto
With its enormous user base, Facebook offers local businesses and individuals a golden opportunity to connect with the vibrant Toronto community. In this blog post, we’ll unveil strategies tailored specifically for Toronto-based users to gain more Facebook followers and amplify their online influ…

Mastering TikTok Fame: How to Get Followers in Toronto
TikTok has taken the world by storm, and it’s not just for the famous or viral sensations. Whether you’re a budding content creator, an aspiring influencer, or simply someone who wants to connect with a local audience in Toronto, building a TikTok following is within your reach. In this blog post…
