Latest Thinking
Latest thoughts, strategies, and actionable advice on digital marketing.
How AI Is Changing Taxes, Publishing and Business With Peter Reilly CPA
In this episode, I sit down with writer, tax expert, and founder Peter Reilly to discuss how AI is transforming the accounting industry, simplifying complex tax regulations, and helping businesses make smarter financial decisions. We also explore Peter’s 30+ years in publishing, the evolution of…
Why Your Content Isn’t Converting Into Clients
In this episode of Your Social Media Compass, Jaclyn Baker breaks down one of the biggest challenges business owners face on social media: creating content that gets attention but doesn’t generate clients. Listen Here: https://open.spotify.com/episode/3geWTHwwHuTV3WWA1rQmWy?si=0V_n4h2rR_eW4PEuMzg…
The Biggest Social Media Mistake Businesses Keep Making
In this episode of Your Social Media Compass, Jaclyn Baker explores one of the most common reasons businesses struggle to see results on social media. While many believe social media simply doesn’t work, the real issue is often the strategy behind the content. Jaclyn explains why treating social…
Business Owners: Stop Feeling Overwhelmed and Start Thriving
In this video, I address a common challenge faced by business owners: the significant founder stress and work stress that can arise as companies experience business growth. Many entrepreneurs find themselves overwhelmed by business operations and constant decision making behind the scenes. I disc…
The Real Reason Your LinkedIn Isn’t Converting
Are you posting on LinkedIn but struggling with LinkedIn lead generation? Learn how to convert your activity into actual business results. Many entrepreneurs spend hours connecting with others on social media without seeing a return on their time. This video is designed for business owners and pr…
Repurpose Your YouTube Content to LinkedIn: My Simple Workflow
In this video, I walk you through how I approach content repurposing. Learn how to repurpose youtube videos into engaging social media content. This strategy focuses on how to repurpose content for social media, specifically for platforms like LinkedIn, enhancing your overall content marketing an…
Your Followers Aren’t Seeing Your Posts Anymore | Here’s Why
In this video, I address a common challenge faced by coaches: how to get new clients and foster business growth on social media when the algorithm shifts. We’ll explore practical marketing tips and a visibility strategy to help you attract your ideal clients, even with a strong existing following…
Business Owners: Stop Feeling Overwhelmed and Start Thriving
In this video, I address a common challenge faced by business owners: the significant founder stress and work stress that can arise as companies experience business growth. Many entrepreneurs find themselves overwhelmed by business operations and constant decision making behind the scenes. I disc…
Leads on Demand Without Paid Advertising
In this video, we’re diving into effective marketing strategies for lead generation on social media without relying on paid advertising. Learn practical marketing tips to get more leads organically, focusing on how to get leads when paid ads aren’t an option. This is all about leveraging organic…