In this episode of Your Social Media Compass, host Jaclyn Baker welcomes Marilyn Jenkins, founder of IMG Media Group and LA Marketing Zone, to discuss optimizing Google Business Profiles for local businesses. Marilyn, a seasoned digital marketer with decades of experience, explains how her agency helps businesses leverage Google’s tools to increase visibility, especially in Google Maps.
Marilyn shares actionable advice for creating a strong Google Business Profile, emphasizing the importance of fully completing the profile, selecting relevant categories, and adding products and services. With the surge in “near me” searches, Marilyn highlights how Google Business Profiles are crucial for driving local traffic and outperforming competitors.
A key tip from Marilyn is consistently updating the profile to show engagement to Google’s algorithms, whether through new posts, service updates, or replying to customer reviews. She underscores the value of responding to reviews—positive or negative—as a means to demonstrate user engagement and care for customer satisfaction, both of which Google rewards with better visibility.
Marilyn also discusses her book, The Google Business Profile Training Guide, which offers step-by-step instructions on optimizing profiles. Wrapping up, Jaclyn and Marilyn reflect on the networking and lead-generation benefits of podcasting and agree on the value of sharing industry insights to keep ideas fresh and strategies effective.
LinkedIn: https://www.linkedin.com/in/marilynjenkins/
Website: https://lawmarketingzone.com/
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