In this episode of Your Social Media Compass, host Jaclyn Baker is joined by LinkedIn expert and Social Pursuit founder, Hannah Kim.
Together, they discuss strategies for maximizing LinkedIn’s potential, especially for C-level executives, lawyers, and other professionals looking to lead in their fields.
Hannah shares insights into Social Pursuit’s approach, which includes personalized video DMs that help clients stand out and build meaningful connections on LinkedIn. She details how her journey began in data analytics before a pivotal internship led her to discover LinkedIn’s power for generating leads, ultimately inspiring her to start her own agency.
Listeners gain valuable tips on crafting engaging, specific LinkedIn messages, optimizing profiles, and establishing a posting schedule that aligns with their industry.
Hannah also covers how she uses referrals and audits to drive traffic, explaining that a simple profile update or an audit can significantly boost LinkedIn’s effectiveness. Her advice? Stay active, target the right audience, and consistently engage with relevant posts to enhance visibility.
Hannah’s LinkedIn: https://www.linkedin.com/in/hannahsylviakim/
Social Pursuit: https://www.linkedin.com/company/socialpursuitinc/
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